I want to share some information about optimizing your Facebook Business Page.  I am so grateful for all the technical help I’ve received that maybe this is a small way to say thank you, by paying it forward.

Some of you already know this, but for those who don’t:

You should have a link to your Facebook Business Page on your personal ‘about’ info so that your friends (& everyone else who is interested in your work) can easily find where to see or buy your work. When someone likes my page I want to reciprocate & it’s so much easier when they have their ArtFire and Facebook links on their personal page. Go edit your ‘contact info’ to include as many websites as needed. Make that section public.

Anything you post on your personal page (or any page for that matter!) about your business should include a link so we can simply click rather than search for you & possibly not find you.  Simply copy the URL (address of the web page) and paste it into your post.

When you land on my page I want you to see beautiful photos of my work. Under our cover photo (which should be a good image – your branding, your work, your message or something that identifies your business*) we now have ‘apps‘ that you can enhance with more photos!  Your first app (on the left) in the row will always be your ‘photos’ – it remains static but the remaining apps can be rearranged.

To rearrange & edit your apps, click on the number (with arrow down symbol) at the far right – that opens up the entire group of apps. Hover your mouse at the top right of the app you want to change – you’ll see the pencil to edit. The top line says ‘swap position with’…just click on the app that you want to swap it with.  I moved the ‘likes’ app to the last position because I can’t add a photo and you already see the number of likes below our business names.

Now choose one app to add a photo to, click on the edit pencil & click on ‘edit settings’.  You can change the custom tab name if desired, but more importantly you can remove that blah lettering and add your beautiful photo! Click ‘change’ next to custom tab image. A new window opens & you again click ‘change’. Click ‘choose file’ & upload your image. Change it as often as you wish to keep your community of fans (as they were formerly called) entertained!  I decided to change my ‘ArtFire Kiosk’ tab name to ‘Purchase my  Work’ for those folks who do not know what ArtFire (or maybe even a Kiosk) is.  Plus, it’s a direct ‘call to action’…I’m telling the viewer “to purchase my work just click here“.  And I hope you will!!

Post photos often – photo posts will yield more comments than a string of words, no matter how important the text. The more your community interacts with you, the higher your stats become; giving you higher standing in FB’s ever-changing algorithms. Also the more your friends & community share your posts, the more people will see & hopefully like your page also.  I love it when someone in my community shares my post!

If you haven’t discovered it yet, you can ‘Highlight’ any post to stretch it across your page instead of keeping it in two columns; and you can ‘Pin to Top’ which keeps that post at the top of your Timeline for 7 days or until you change it.  Hover your mouse at the top right of your post.  To Highlight, simply click on the star next to the pencil.  Your photo stretches across your screen.  If you want to change it back, just click the star again.  To Pin to Top, click on the pencil.  Choose Pin to Top.  Your post moves to the top of your page.  To ‘Unpin’, click the pencil, then Unpin.  If you Highlight a post then Pin to Top, you’ll see it reverts back to a single column format.

I hope this is helpful & it only takes a few minutes to do. I’m still learning my way around the new Timeline (and all things technical), but I’m happy to answer any questions I can. If you’d like to see what I’ve done with my page so far, it’s https://www.facebook.com/SteiderStudios.  I’d love you to like my page and share it with your friends!  That’s a direct call to action, friends!!

*By the way, Facebook rules state do not put a call to action on our Cover photos, so you must be creative about any text you include.  Here are the guidelines:

“Cover images must be at least 399 pixels wide and may not contain:

• Price or purchase information, such as “40% off” or “Download it at our website”
• Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
• References to user interface elements, such as Like or Share, or any other Facebook site features
• Calls to action, such as “Get it now” or “Tell your friends”

To get the best quality image and fastest load times for your Page, upload an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes.” 

Thanks for visiting my blog & please feel free to share your tips or questions in the comments section below!

This spring, the Pacific Northwest Artfire Guild was discussing what to not forget when setting up a booth at an art fair or craft show.  I said I would share my ‘do not forget list’ and thought I’d share it with you too.  Rather than simply paste my list here, I want to explain my process.

The ‘bones’ of my booth are my walls and tables so those are set up first.  I use Pro Panels which are a bit spendy if you’re just starting out.  I used peg boards at my first art festivals, that slid into a sturdy base my husband built for me.  Some artists use metal grids and others hang items from their pop-up tents.  My tables are inexpensive sturdy 2′ x 4′ that I found at Costco; and I use narrow plastic shelving units as extra ‘table space’, found at Home Depot.  In my 10 x 10 booth, 4 tables nestle against two of my walls, and the lower narrower plastic shelves fit across half of one wall, leaving it more open for customers to easily see my wall pieces.  This leaves a 2′ space for my director’s chair that I bought at Cost Plus.  It’s in a corner near the jewelry so I can encourage folks to try on a bracelet or hold my earrings up to the light to see their sparkle.

Steider Studios setting up booth ProPanels

Because I only participate in shows that are indoors, lighting is very important.  I bring 4 to 5 extension cords and two surge protector outlets.  My wall lights slide into posts at the top of my booth and table lights are halogen lamps that I bought at Home Depot, plus gooseneck spotlights that I bought at Ikea.

Once the  wall lights are in place, plugged in and checked for burnt out bulbs, I dress the tables with coverings that are as close to the wall color that I could find.  I like a neutral beige so that my work stands out and doesn’t fade into a background color.  It is flame retardant fabric that I bought at a Portland fabric store.  I think I originally bought 10 to 15 yards after measuring for 8′ tables plus 3′ on either side for draping then added a a bit more for ‘just in case’.

Displaying my work is always a challenge because I want to put everything I have out.  When I do that it looks like a jumbled mess, so I’ve finally learned to only put out what fits in the space.  And trust me, it’s still a close fit!  I place my newest or favorites out first in a rainbow of color or grouped in themes.  My back up work is under the tables, hidden by table coverings; as are my empty storage boxes.

When the show opens, I’m ready with bubble wrap and tissue paper, shopping bags, receipt books, pens, a calculator, my mailing list sign up sheet, business cards, postcards of my work, any other printed material about me and my work, enough change to get through the end of the show, and my square for credit card purchases.  By the way, if you’re an artist and still using the old card processors you’re spending more money than you have to with all their fees.  Do yourself a favor and get the square for your smart phone to process credit cards.

Oh, and the MOST important part?  Smile!  When you smile, you’re inviting the customer into your booth.  If you’re having a bad day, smile anyway.  Smile even if your sales are not strong.  Even on my worst sale days, I’ve met and talked with interesting people perusing the show; made friends with my booth neighbors; added names to my mailing list; and picked up a new gift shop here and there to wholesale my work.

When the show is busy and crowds are throwing money around it’s a blast.  You can’t help but laugh and have fun all day.  If it’s slow, no need to stand around and pout, I take inventory of what I’m running low on or what color is missing from my display.  I clean fingerprints off my glass and straighten or refresh my display.  If those tasks are done and it’s still slow, I start sketching and designing new ideas.  Whatever you do, DO NOT READ A BOOK!  Should that one customer walk by who is actually looking to purchase something, you’ve closed them off from your booth.  They perceive you as not caring about being there since you’d rather be reading.

Put your work into the hands of that prospective buyer.  When someone holds your art, or tries on your jewelry, you’re closer to wrapping it up for them.  Don’t be afraid to ask for the sale.  If the piece they like is beyond their budget, maybe you have a similar piece that’s smaller, or not as detailed that will fit their budget.  Or perhaps you can work out a layaway plan.  Talk with those interested in your work, they want to know all about you; and if you are willing to ask questions and get to know them, you may be building a lasting relationship and future sales.

When you make the sale and wrap up the purchase, include your business card, any promotional materials you have about your work and be sure to put your new customer on your mailing list.  With their permission, of course!

Lastly, when the show is over, and you’re packing up, be courteous to your booth neighbors.  Don’t stack your packed up booth components in the center of the aisle so that no one may pass.  Don’t knock into your neighbors walls.  It’s not a race.  Everyone is tired and wants to go home.

Wishing you all success…now here’s my ‘do not forget’ list that I check before every show as I’m packing up, then double check while loading my car:

Booth:  pro panels, support bars, connectors, curtain hooks, t-pins, director’s chair, fireproof info, flowers, hammer, nails, screwdrivers phillips & regular, jewelry display, step-ladder, shims, lights, extra bulbs, extension cords, power strip, signage, display stands & risers, table coverings and night covers, safety pins, measuring tape, tables, duct tape, carpet, travel vacuum cleaner, zip ties, cleaning cloth, my work and a hand truck to move it all into my booth space.

Literature:  business cards, brochures, postcards, teaching/show schedules, mailing list sign up sheet. 

Conducting Business:  change, receipt book, pens, calculator, square, phone, stylus, charger, glasses, bags, gift boxes, wrapping paper, bubble wrap, scissors, paper punch, laptop, name tag, price tags, tape, tax id in WA.    

For quick custom jewelry:  ear wires, jewelry pliers, leather cord & scissors, tweezers.

Extras:  camera, water, snacks, lunch, lozenges, chocolate for guests, sketchpad.

I’d love to know what you take that isn’t on my list, or what you do differently!  Please share in the comments section below!!

My last show of the season is now history.  I didn’t have much time to document, but I love this venue and want to share what I have.  The Columbia Gorge Art Festival is a fundraiser for the Corbett Education Foundation which provides scholarships to Corbett students.

Before the doors open, it’s quiet enough to grab a few shots.

Pam is the marvelous show coordinator and runs the event with a cool head and impeccable business skills.  She is fabulous to work with and we all adore her.

My east neighbor for the weekend was Tacy Jones of Eagle Creek Rock Jewelry and felted bags.  Her rocks, jewelry and felted bags & hats are beautiful.

My west neighbor was Laurie Miller who has been my neighbor at this venue for many years.  She has some very cool garden signs (one of which I purchased) that I loved so much, I commissioned her to make several (ok, a dozen) more for me.  I didn’t get a picture of her booth, so lifted this image from her blog.

Had a great time connecting with other artists, visiting with volunteers and schmoozing with patrons.  Next stop, replenishing my galleries; then preparing to teach at Half Moon Creek LLC in Palmer Alaska (where my class is full!!) and Pacific Art Glass in L.A. CA.  If you’re near LA I believe there are still spots open & I’d love to see you!

The hardest part is deciding what to take and what to leave at home.  In addition to my kiln-formed glass, and my friend Alex Farnham‘s blown glass you’ll find woodworking, ceramics, paintings, jewelry, basketry, candles, soap, photography, fiber art, and even plants!

Hope to see you there!!

Mother’s Day – a day to celebrate our Mothers and all the influential women in our lives.  Not everyone chooses to have children and there are several women in my life who I honor even though I’m not their daughter.

In addition to my mother who made it in a ‘Man’s World’ and her sisters who I adore, I have to include Mom’s best friend Rae as one of those women.  Rae moved in with us to help pay our rent when I was 5 or 6. Rae’s mom had one of the first gardens I remember with the sweetest raspberries and petrified wood. I wish I could have told Rae how much she meant to me before she passed on to the next world.

When I was a teen, Mom’s friend Carol made our house payment a time or two so we wouldn’t lose our house. Carol and her partner always treated my sisters & I as though we were important enough to listen to. She laughed at our jokes & always had a smile for us.

Donna, an ex-nun also worked with Mom & was absolutely outrageous to a teenager. She smoked, drank, cussed & told us racy jokes as if we were old enough to understand them.  She let me drive her red convertible sports car anytime and anywhere I wanted.  Mom insisted I only drive it around the block.

I did get to tell them both later in life how they influenced me, but I’m not sure they heard me as I had a very soft voice back then. I’d sure like to find them again to be sure they know. That I love them for loving us unconditionally back then, even though we didn’t know that’s what they were doing. Unconditional love. It was a huge feeling for someone who didn’t know what it meant…until later.

None of those extraordinary friends of my mom had children of their own. They are why I always celebrate all the women who are positive influences in the life of a child. Mother’s Day is for every woman who touches the heart of a child.  Thank you ladies, for touching mine and for helping to shape the woman I am today.  I love you.  Unconditionally.

Just in time for Mother’s Day, I’ll be at the Central Gorge Master Gardeners – OSU Plant Sale on Saturday May 12, 9am – 1pm.  It’s at the OSU Extension Office, 2990 Experiment Station Drive, Hood River Oregon.  In the Learning Garden.  See you there with my garden art: glass ladybugs, butterflies, buggettes and more!  There may be some plants for sale if I don’t buy them all first!!

Next weekend I’ll be at the Corbett School near Portland Oregon for the Columbia Gorge Art Festival, and will post their announcement soon.  If you can’t make it to either event, you can find my work 24/7 at Steider Studios Shop on Zibbet.

I’m feeling particularly exhausted after this year’s Glass Gallery.  The last two days were spent basking in the sun photographing birds and flowers in my garden as new colors emerge from the earth.  Today is back to reality with two more shows coming right up!

This year’s Glass Gallery was wonderful.  The artists were fabulous.  Our customers were delightful.  I’ve shown you how the show and my booth are set up, so this epilogue will simply be some of my friends & ‘booth neighbors’ who I caught when they weren’t busy with customers.  Some of my favorite artists were always so busy that I couldn’t digitally catch them this year.  Starting with Carolyn & Kathy, my neighbors … then random order:

Carolyn Crystal Handmade Glass Beads

Kathy Watne Enamels

Alexandra Farnham

Carol Carson Glass

Art Glass by Dale Rohrer with Donna Mason

Michael Barley Handmade Glass Beads

Debra Fenzl of MSR Studio

Kathy Engholm of Indigo Crow Studio and Karen Fairley of Shattered Illusions Glass

Stephanie Johnston

Natalie Vinsant of Live Laugh Love Glass

Pamela Domick

Carli Schulz Kruze, Juice Glass

Angelita Surmon

Julie Vincent of Corte Designs

Don Bietschek of Aquila Glass School demonstrating.

And just to show you I DID get out of my guild area for a couple of minutes, here is my friend, Karen Saró Troeger of Touch the Sky in the Handweavers Guild having just as much fun as I did!

It’s always a treat to meet new art collectors and network with old friends at this show, probably the largest one that I participate in.  Over the three days I was privileged to have several particularly poignant conversations.  Some of which I cannot let go of … that I keep thinking about … and am grateful … honored that I was chosen to have those stories shared with me.

Thank you.

One week from today is the opening of Oregon Glass Guild’s 12th Annual Glass Gallery at Gathering of the Guilds in Portland Oregon.  It’s a fabulous three day art show and it’s what to do in Portland next weekend.

Glass Gallery is held in conjunction with Gathering of the Guilds, which is the largest artist-owned art show on the West Coast.  The show runs May 4, 5, and 6.  Show hours are 10am – 9pm on Friday; 10am – 7pm on Saturday; and 10am – 5pm on Sunday.

Originally started by the Oregon Potters Association thirty years ago, ‘Gathering of the Guilds’ includes the Oregon Glass Guild, Portland Handweavers Guild, Portland Bead Society, Guild of Oregon Woodworkers, Creative Metal Arts Guild and Northwest Fine Woodworkers.

The Oregon Convention Center is located at 777 NE MLK Blvd in Portland close to the intersection of I84 and I5.  You’ll find the Glass Gallery in Hall C.

The best way to see the show, meet artists and learn a bit more about their work is during the typical ‘slow’ times of an art show.  Friday during the day, Saturday night and Sunday morning.  Typically the largest crowds arrive Friday night after work and Saturday late morning through late afternoon; then Sunday early afternoon after church and brunch.

If you go during a slower time, you can get to know your favorite artist better – ask about their work, what inspires them, what upcoming projects they have, and maybe even talk about a special commission you’d like them to make for you.

You can read about how I set up my booth in this post from last year’s show:  Epilogue of the Event: Glass Gallery 2011.

This year I’ll be in booth # 29, nestled between my friends, Carolyn Crystal and Kathy Watne behind the information booth.  We plan to have a lot of fun.  Come see us first, ok?!!  Oh, and I’d love it if you tell me you follow my blog!!

The first ‘Art of the Gorge’ was held at the Columbia Gorge Hotel in Hood River Oregon during Blossom Festival.  It was a magnificent weekend.

After my table was set up I dashed out to photograph the other artists and hotel grounds.  Enjoy….

Charlene Fort Art Glass was the coordinator for our show.

Jan Byrkit Art Wear Clothing

The hotel grounds were so lovely I’d be remiss to not share with you.

Watercolors and Pastels by Christine Knowles

Leila of  Prestia Studio

Did I say the grounds were spectacular?

Kathy Watne, enamels

Melanie Thompson Art Pottery

It was hard to stay indoors when it was so beautiful outside!

Mary Rollins, watercolor

Stephanie Johnston, glass pendants

It was a perfect weekend for Blossom Festival in Hood River.

Terri Johanson Art Glass

Karen Watson pastels

The north side of Columbia Gorge Hotel hosts a waterfall.

The hotel staff offered a fabulous reception and treated us like royalty!

I love it when children like my work, but this little girl was exceptionally expressive about it!  Thanks to her dad for allowing me to share her beautiful face with you.

Thanks Paul & Kim for a wonderful show.  Can we do it again next year???

This weekend during Blossom Festival!!  If you missed my studio sale, come to the Columbia Gorge Hotel in Hood River Oregon and see a sampling of my work in glass (mine is the rainbow bowl at the bottom right of poster).  A dozen of us will be presenting our best work for your consideration.  While there, you can have a fabulous meal and stroll the incredible gardens.  See you soon!